So, how can a product, idea, or behavior start to become popular with the public? Is it because of a competitive price and overwhelming commercials? These two factors do work, but there are exceptions. Shopping malls want to boost sales, restaurants and coffee shops want to attract more customers, authors want more readers, schools and training institutes want more students, and governments or nonprofit organizations want more people to respond to advocacy and make changes. They seem like two individual things, but from a marketing perspective, they are regarded as one and the same, and that is how to influence consumer behavior. The first one involves selling your products and creations, and the second one involves getting others accept your ideas, even though they may be different from their own pre-conceived idea. There are two things that are always difficult to achieve: ask people to put their money in your pocket, and putting your ideas into someone else’s head. Today we will unlock the book Contagious: Why Things Catch On.
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